X Out Is Latest Innovation at Guthy Renker

X Out ($24.95) features a “Wash-In” delivery system with benzoyl peroxide (8.5%) and “smooth beads” to help exfoliate dead skin cells. X Out is dermatologist tested, non-comedogenic and is paraben and sulfate-free, so it’s suitable for all skin types, said the company.

“Proactiv has been a leader in acne prevention and treatment for more than 15 years,” said Seth Radwell, chief marketing officer of Guthy-Renker, LLC, the company that markets Proactiv. “We recognized that we saw an unmet need in the skin care market – some teens need a simple, one-step solution that makes it easy for them to get proven acne treating medicine into their pores.”

Each bottle of X Out Wash-In Treatment has a QR code that teens can scan with their Smartphones to be automatically directed to the X Out™ Daily Distraction (dd.xout.com), where a new two-minute video will be available each day.

For more on the OTC/medicated market, check out the March 2012 edition of Happi.

More info:www.XOut.com